The Most Powerful Colors in the World

[cotya]

Companies spend millions trying to differentiate from others. Yet a quick look at the logos of major corporations reveals that in color as in real estate, it's all about location, location, location. The result is an ever more frantic competition for the best neighborhood.

Comments

[eta-ta.livejournal.com]

It is very interesting to attend Color Trends conferences (to the trade); the one 2 years ago predicted resurgence of "blueprint-blue" - which had been my favorite color for ages - and I was glad to be justified.

Still, the same organization announced 4yrs ago that orange will be very popular - manufacturers followed their advice,a nd took a huge hit - all that carroty clothes was not selling out of the department stores' hangers...